from digital to physical –
Design led by strategy,
process and dedication.
Overview of
core services
Brand Development
Market & Competitor Analysis
Brand Strategy & Positioning
Brand Identity Development
Naming
Brand Expression
Packaging Design
Digital & Web Experience
Art Direction, Photography & Video
Signage & Environmental Design
Brand Amplification
Brand & Product Campaigns
Collaborations
Merch
Signature Packages
Brand Development | base Package
Ready to breathe life into your brand? You might already have a logo or colour suite but something doesn’t feel right and you’re ready for branding that elevates and matches your business. Enter the Base Package. You’ll leave with branding that tells your story without saying a word.
What's included
Brand Questionnaire
1:1 Brand Discovery Call
Brand Audit (if needed)
Moodboard + Creative Direction
Primary Logo
Secondary Logo
Social Media Profile Logos
Colour Palette
Typography Suite
Brand Guidelines
Final Files (png, svg, eps, pdf)
1 Collateral Item
Brand Development | growth Package
Let's take this to the next level with our Growth Package— our most robust branding suite that includes expansive strategy and additional collateral for long-term success. Branding when done right isn’t just a visual cue - it’s an identity and the first touchpoint for your dream clientele. Through meticulous research and expert guidance, you’ll leave with branding that not only sparks joy but fosters community along the way.
What's included
Brand Questionnaire
1:1 Brand Discovery Call
Strategy Exploration (both visual & messaging)
Brand Audit
Moodboard + Creative Direction
Primary Logo
Secondary Logo
Brand Mark
Custom Brand Pattern
Social Media Profile Logos
Colour Palette
Typography Suite
Brand Guidelines
Final Files (png, svg, eps, pdf)
Brand Strategy (pdf)
3 Collateral Items
Brand Strategy | Clarity Package
Consistency is king and strategy is how you get there. Designed for larger teams that want strategic clarity, Brand Strategy is delivered in three workshops with your key stakeholders in the room. We’ll dig into your goals, culture, values and outline ways of communication for the whole team to get behind. Find out what makes your brand unique and how to effectively communicate that to your audience.
What's included
Brand Audit:
Review of your current touchpoints
Identify how your are communicating verbally & visually
Identify inconsistencies
Pinpoint what we need to strengthen
Review mining for qualitative data
Strategic Workshops, covering:
Company Goals
Competitors
Ideal Customer
Client Personas
Client Psyche - stated and unstated fears, desires, triggers and comforts
Brand Positioning
Brand Values
USP (Your Unique Selling Proposition)
Brand Personality
Why, How & What Statements
Brand Archetypes
Mission and Vision
Brand Statement
Tagline Development
Voice and Tone
Action Items and Implementation Tips
Deliverable: Final Strategy Report (pdf)
Brand styling + Art Direction
Whether it's launching a new product or creating a visual identity for your brand, the Brand Styling and Art Direction package offers clarity, vision and makes the most of your time with your photographer to create a lasting impression in the mind of your audience.
What's included
Concept Development
Moodboards & Art Direction
Product Management
Prop Sourcing
Styling & On Set Art Direction
Sourcing the Perfect Photographer for your Brand
(Photographer prices vary and final photo package prices depend on scope)
à La Carte & Custom
Each project is unique and may have individual requirements. If the options above do not include all the materials you’re looking for, you can customize your package to include additional items.
If you’re only in need of one-off items from the following list, we can do that for you too!
Digital
Web Design
Additional Website Pages
Campaign Landing Pages
Social Templates
Email Marketing Templates
Presentation Decks
Video Production
Packaging & Print
Product Packaging & Label Design
Large & Small Format Print Design
Storefront Signage & Vinyls
Booklets & Brochures
Business Card Design
Branded Stationary
FAQ
How do I get started?
After completing the client application, you'll hear back within 48 business hours (M—F). If your project is a good fit, a consultation call will be set up to discuss details. From there, you'll be guided through the studio's booking process.
Availability may vary, but we typically book 2-4 months in advance for brand projects. It’s best to reach out as early as possible to secure a spot.
How long do projects typically take?
A typical brand project spans 6-12 weeks depending on the scope. Adding additional services like copywriting, print production, web design, photography, or video production may extend the timeline and require additional consultation.
For certain services such as web development, SEO and copywriting, Jennifer has built a strategic network of talented experts in their respective fields to partner with as needed.
do you offer payment plans?
We understand that branding is a significant investment, and therefore we offer flexible payment options. In most cases, we require a 50% deposit upon signing to reserve your spot in our calendar, and the remaining balance is then billed over the course of the project, which typically lasts between 2-4 months.
do you offer just a Web or Logo design package?
The short answer is no. We believe in providing comprehensive solutions that go beyond just a logo or a website. Branding is at the heart of everything we do. Our goal is to help you communicate clarity and value to your audience through strategic brand identity development, which ensures that your investment will serve you for years to come.
What website platforms do you use?
As every project has its unique set of requirements, we usually schedule a consultation with our developers to determine the best platform for your specific needs. Although we have experience in Showit, Squarespace and WordPress development, we generally prefer Webflow for service-based businesses and Shopify for e-commerce businesses. Nonetheless, we remain flexible and strive to find the optimal solution that suits your project requirements.
What isn't included in your pricing?
Here is a list of what we recommend clients budget for:
• Font License
• Additional Revision Rounds
• Brand Photography and/or Image Sourcing
• Printing Fees
• Domain Fees
• Website Hosting and Subscriptions
• Copywriting
• SEO (anything beyond very basic SEO optimization)
* We will review these items with you and assess your needs prior to finalizing your contract.
