A close up of a woman from the neck down sitting at a desk, dressed in a white blouse. She is drawing in a moleskin sketchbook and the movement in the photo creates a blur effect.

from digital to physical –

Design led by strategy,

process and dedication.

A close up of a woman from the neck down sitting at a desk, dressed in a white blouse. She is drawing in a moleskin sketchbook and the movement in the photo creates a blur effect.A styled still life of a designer’s desk. Books, magazines, pencils, pens, a coffee mug, computer and water carafe are all strewn across the desk.

Overview of
core services

Brand Development

  • Market & Competitor Analysis

  • Brand Strategy & Positioning

  • Brand Identity Development

  • Naming

Brand Expression

  • Packaging Design

  • Digital & Web Experience

  • Art Direction, Photography & Video

  • Signage & Environmental Design

Brand Amplification

  • Brand & Product Campaigns

  • Collaborations

  • Merch

Signature Packages

Package Nº 01

Brand Development | base Package

Ready to breathe life into your brand? You might already have a logo or colour suite but something doesn’t feel right and you’re ready for branding that elevates and matches your business. Enter the Base Package. You’ll leave with branding that tells your story without saying a word.

What's included
  • Brand Questionnaire

  • 1:1 Brand Discovery Call

  • Brand Audit (if needed)

  • Moodboard + Creative Direction

  • Primary Logo

  • Secondary Logo

  • Social Media Profile Logos

  • Colour Palette

  • Typography Suite

  • Brand Guidelines

  • Final Files (png, svg, eps, pdf)

  • 1 Collateral Item

Investment: Starting at $7,500.00 CAD
TIMELINE: approximately 6-8 Weeks
Package Nº 02

Brand Development | growth Package

Let's take this to the next level with our Growth Package— our most robust branding suite that includes expansive strategy and additional collateral for long-term success. Branding when done right isn’t just a visual cue - it’s an identity and the first touchpoint for your dream clientele. Through meticulous research and expert guidance, you’ll leave with branding that not only sparks joy but fosters community along the way.

What's included
  • Brand Questionnaire

  • 1:1 Brand Discovery Call

  • Strategy Exploration (both visual & messaging)

  • Brand Audit

  • Moodboard + Creative Direction

  • Primary Logo

  • Secondary Logo

  • Brand Mark

  • Custom Brand Pattern

  • Social Media Profile Logos

  • Colour Palette

  • Typography Suite

  • Brand Guidelines

  • Final Files (png, svg, eps, pdf)

  • Brand Strategy (pdf)

  • 3 Collateral Items

Investment: Starting at $9,500.00 CAD
TIMELINE: approximately 8-12 Weeks
Package Nº 03

Brand Strategy | Clarity Package

Consistency is king and strategy is how you get there. Designed for larger teams that want strategic clarity, Brand Strategy is delivered in three workshops with your key stakeholders in the room. We’ll dig into your goals, culture, values and outline ways of communication for the whole team to get behind. Find out what makes your brand unique and how to effectively communicate that to your audience.

What's included
Brand Audit:
  • Review of your current touchpoints

  • Identify how your are communicating verbally & visually

  • Identify inconsistencies

  • Pinpoint what we need to strengthen

  • Review mining for qualitative data

Strategic Workshops, covering:
  • Company Goals

  • Competitors

  • Ideal Customer

  • Client Personas

  • Client Psyche - stated and unstated fears, desires, triggers and comforts

  • Brand Positioning

  • Brand Values

  • USP (Your Unique Selling Proposition)

  • Brand Personality

  • Why, How & What Statements

  • Brand Archetypes

  • Mission and Vision

  • Brand Statement

  • Tagline Development

  • Voice and Tone

  • Action Items and Implementation Tips

  • Deliverable: Final Strategy Report (pdf)

Investment: Starting at $10,500.00 CAD
TIMELINE: approximately 8-12 Weeks
Package Nº 04

Brand styling + Art Direction

Whether it's launching a new product or creating a visual identity for your brand, the Brand Styling and Art Direction package offers clarity, vision and makes the most of your time with your photographer to create a lasting impression in the mind of your audience.

What's included
  • Concept Development

  • Moodboards & Art Direction

  • Product Management

  • Prop Sourcing

  • Styling & On Set Art Direction

  • Sourcing the Perfect Photographer for your Brand

  • (Photographer prices vary and final photo package prices depend on scope)

Investment: Starting at $2,800.00 CAD
TIMELINE: dependent on scope

à La Carte & Custom

Each project is unique and may have individual requirements. If the options above do not include all the materials you’re looking for, you can customize your package to include additional items.

If you’re only in need of one-off items from the following list, we can do that for you too!

Digital

  • Web Design

  • Additional Website Pages

  • Campaign Landing Pages

  • Social Templates

  • Email Marketing Templates

  • Presentation Decks

  • Video Production

Packaging & Print

  • Product Packaging & Label Design

  • Large & Small Format Print Design

  • Storefront Signage & Vinyls

  • Booklets & Brochures

  • Business Card Design

  • Branded Stationary

FAQ

How do I get started?

After completing the client application, you'll hear back within 48 business hours (M—F). If your project is a good fit, a consultation call will be set up to discuss details. From there, you'll be guided through the studio's booking process. 

Availability may vary, but we typically book 2-4 months in advance for brand projects. It’s best to reach out as early as possible to secure a spot.

How long do projects typically take?

A typical brand project spans 6-12 weeks depending on the scope. Adding additional services like copywriting, print production, web design, photography, or video production may extend the timeline and require additional consultation.

For certain services such as web development, SEO and copywriting, Jennifer has built a strategic network of talented experts in their respective fields to partner with as needed.

do you offer payment plans?

We understand that branding is a significant investment, and therefore we offer flexible payment options. In most cases, we require a 50% deposit upon signing to reserve your spot in our calendar, and the remaining balance is then billed over the course of the project, which typically lasts between 2-4 months.

do you offer just a Web or Logo design package?

The short answer is no. We believe in providing comprehensive solutions that go beyond just a logo or a website. Branding is at the heart of everything we do. Our goal is to help you communicate clarity and value to your audience through strategic brand identity development, which ensures that your investment will serve you for years to come.

What website platforms do you use?

As every project has its unique set of requirements, we usually schedule a consultation with our developers to determine the best platform for your specific needs. Although we have experience in Showit, Squarespace and WordPress development, we generally prefer Webflow for service-based businesses and Shopify for e-commerce businesses. Nonetheless, we remain flexible and strive to find the optimal solution that suits your project requirements.

What isn't included in your pricing?

Here is a list of what we recommend clients budget for:

• Font License
• Additional Revision Rounds
• Brand Photography and/or Image Sourcing
• Printing Fees
• Domain Fees
• Website Hosting and Subscriptions
• Copywriting
• SEO (anything beyond very basic SEO optimization)

* We will review these items with you and assess your needs prior to finalizing your contract.